When Is Black Friday in UK – 2025-2027 Dates

Black Friday has become one of the most anticipated shopping events in the UK calendar, drawing millions of consumers seeking discounts on electronics, fashion, and home goods. For those planning their purchases, knowing the exact dates and how retailer sales periods work can make the difference between catching the best deals or missing out.

This guide provides confirmed dates for Black Friday in the UK through 2027, explains how sale periods vary across major retailers, and answers the most common questions shoppers have about timing their purchases.

When is Black Friday in the UK?

Black Friday falls on the fourth Friday in November each year, placing it consistently between the 23rd and 29th of the month. The date is tied to US Thanksgiving, which occurs on the fourth Thursday of November—the Friday immediately following marks Black Friday.

The event has grown significantly in the UK since its introduction in the 2010s, now celebrated in over 50 countries with global retailer participation. It marks the unofficial start of the Christmas shopping season, often surpassing Boxing Day in popularity due to full weekend access.

What Day of the Week is Black Friday?

Black Friday always falls on a Friday by definition. This positioning gives shoppers the advantage of a full weekend to spread their purchasing across multiple days, unlike Boxing Day which falls on a single day immediately after Christmas.

Key Facts About Black Friday in the UK

• Black Friday is not a UK bank holiday but drives massive online and high-street shopping activity
• The event kicks off the holiday shopping season earlier than traditional Boxing Day sales
• Sales often extend beyond a single day into “Black Week” or the full month (“Black November”)
• Cyber Monday follows on the first Monday after Black Friday, extending deals through the weekend
• Major retailers like Amazon, Argos, and Currys typically participate with significant discounts
• Search interest in Black Friday dates peaks during autumn months as shoppers plan ahead

When is Black Friday 2025 in the UK?

Black Friday 2025 in the UK falls on Friday, 28 November. This date places the event in its typical position within the fourth week of November, one week before the final Friday of the month.

For the 2025 event, Cyber Monday falls on 1 December, giving shoppers a four-day window from Friday through Monday for deals. Past analysis from consumer organisations indicates that many deals match or beat prices available at other times of the year, making timing and comparison shopping important for consumers.

While specific deals for 2025 have not yet been confirmed by retailers, patterns from previous years suggest electronics, fashion, and home goods will feature prominently at participating chains such as Amazon, Argos, and Currys.

Black Friday 2026 and Future Dates in the UK

Black Friday 2026 is confirmed for Friday, 27 November, with Cyber Monday following on 30 November. The 2027 event shifts to 26 November, maintaining the consistent pattern of the fourth Friday in November.

When was Black Friday 2022 in the UK?

Black Friday 2022 fell on 25 November. The date followed the established pattern, occurring on the fourth Friday of November as it does each year. This demonstrates the predictable nature of the event, which allows shoppers to plan their purchasing well in advance.

When Do Black Friday Deals Start and End in the UK?

The Black Friday sales period has expanded considerably beyond the single Friday date in recent years. While the official Black Friday falls on 28 November 2025 and 27 November 2026, many major retailers begin their sales earlier in November.

Sales may begin as early as 1 November at some retailers, with the most concentrated activity typically occurring from mid-November through Cyber Monday. Some retailers run “Black Week” promotions spanning from approximately 23-30 November, while others extend deals throughout the entire month as “Black November” events.

When does Amazon Black Friday end?

Amazon typically runs extended Black Friday sales that start before the official date and continue through Cyber Monday. Based on historical patterns, Amazon UK sales often commence in early November and conclude around the Cyber Monday period, though exact dates vary year to year.

Black Friday Dates for Major UK Retailers

Three of the largest participating retailers in the UK—Amazon, Argos, and Currys—are expected to offer Black Friday sales aligned with the November 2025 and 2026 dates. However, the exact start and end times for their 2025 and 2026 campaigns have not yet been officially confirmed.

Amazon Black Friday Timing

Amazon UK typically launches its Black Friday deals in the weeks leading up to the official date. Based on historical patterns, sales frequently begin in early November and extend through Cyber Monday. The retailer offers discounts across electronics, home goods, fashion, and general merchandise.

Amazon Prime members often gain early access to certain deals. Those looking to maximise their savings may want to check current Prime membership benefits ahead of the sale period.

Argos Black Friday Timing

Argos participates in Black Friday with deals on electronics, toys, and home goods. The retailer has previously run sales from mid-November through the Black Friday weekend, with some promotions extending into the following week.

Currys Black Friday Timing

Currys focuses heavily on electronics and appliances during Black Friday, offering significant discounts on laptops, televisions, and kitchen appliances. Sales periods typically align with the broader UK Black Friday timeline, running from pre-Black Friday weeks through Cyber Monday.

Black Friday Shopping Timeline

Understanding the typical sequence of Black Friday events helps shoppers plan their purchases effectively. The following timeline outlines key dates based on established patterns.

1. October — Major retailers begin teasing Black Friday promotions and updating their sale pages
2. Early November (1 November onwards) — Some retailers, including Amazon, begin launching early Black Friday deals
3. Mid-November — Deal activity increases across all major retailers; “Black November” promotions fully underway
4. Black Week (23-30 November) — Peak deal availability; most aggressive discounts typically appear during this window
5. Black Friday (28 November 2025) — Official event date; highest traffic and competition for deals
6. Weekend — Deals continue at many retailers through Saturday and Sunday
7. Cyber Monday (1 December 2025) — Final major deal day of the event; extended discounts on electronics

What We Know for Certain About Black Friday Dates

When planning for Black Friday, it helps to distinguish between confirmed information and elements that can vary from year to year.

The History and Context of Black Friday

Black Friday originated in the United States in the 1960s, taking its name from the chaotic crowds that flooded shopping districts the day after Thanksgiving. The term initially carried negative connotations, describing traffic jams and overstretched store staff rather than retail success.

The event was imported to the UK in recent decades and gained significant traction from the 2010s onwards. Today, Black Friday is celebrated in over 50 countries with participation from global retailers. Its popularity in the UK now surpasses Boxing Day for many shoppers, offering a full weekend for purchasing before the Christmas season fully begins.

The growth of e-commerce has accelerated Black Friday’s expansion, with retailers extending sales periods to manage logistics and capture shoppers searching for early deals. This shift has transformed the event from a single-day frenzy into a multi-week shopping period.

Sources and References

“Black Friday in the UK falls on Friday, 28 November 2025, and Friday, 27 November 2026, the day after US Thanksgiving, with sales often starting earlier in November and extending through Cyber Monday.”

— Multiple UK retail and calendar sources

This guide draws on confirmed dates from calendar authorities, consumer organisations, and major UK retailers. Key sources include public holiday calendars, retail deal trackers, and consumer advice publications that monitor Black Friday promotions annually.

Planning Your Black Friday Purchases

For those looking to make the most of Black Friday 2025, monitoring retailer pages from early November onward provides the best chance of identifying when sales begin. Comparison shopping remains important, as research from consumer organisations indicates many deals available during Black Friday match or closely track prices offered at other times of the year.

Those seeking televisions and home electronics may also benefit from tracking current television clearance sales alongside Black Friday promotions to identify the best value across multiple retailers.

Frequently Asked Questions