Checking the TV guide is a familiar ritual when you want to know whether to catch Good Morning Britain at 6:00 AM or save your evening for the soaps. ITV1 London on Freeview channel 3 runs a packed schedule with flagship shows like The Chase and I’m a Celebrity South Africa. This guide walks you through the full day so you know exactly what’s on and when.

Current slot: Good Morning Britain at 6:00 · Next show: This Morning at 10:00 · Official source: itv.com TV Guide · London listings: tvguide.co.uk ITV1 · Freeview channel: ITV1 UK

Quick snapshot

1Confirmed facts
  • ITV1 London on Freeview channel 3 (TV Guide UK)
  • Good Morning Britain at 6:00 AM (TV Guide UK)
  • This Morning at 10:00 AM (TV Guide UK)
2What’s unclear
  • Exact duration for Celebrity Catchphrase charity edition (TV Guide UK)
  • Whether evening schedule shifts for live events occur (ITV)
3Timeline signal
  • Morning flagships: GMB (6:00) → This Morning (10:00)
  • Prime-time soaps: Emmerdale (20:00) → Coronation Street (20:30)
  • Newsmakers: ITV Lunchtime (12:30) → Evening News (18:30)
4What’s next
  • ITV News at Ten at 22:15
  • The Murder Line at 23:00
  • Tomorrow’s schedule preview available via ITVX
Label Value
Channel ITV1 London
Today Start 6:00 Good Morning Britain
Official Guide ITV (official broadcaster)
Aggregator TV Guide UK (London listings authority)
Freeview Channel 3 (London region)
HD Variant Freeview 103

ITV TV guide today

Morning schedule

  • 06:00 – Good Morning Britain: The morning news programme kicks off with the latest headlines, weather updates, and guest interviews. The show runs until 9:00 AM when the schedule transitions to daytime programming.
  • 10:00 – This Morning: Celebrity chat, lifestyle features, and practical advice fill the next four hours. Hosts bring guests and trending topics into living rooms across the UK.

The morning block serves two distinct audiences: news-focused viewers wake up with Good Morning Britain, while those seeking entertainment and lifestyle content settle in for This Morning.

Afternoon listings

  • 12:30 – ITV Lunchtime News and Weather: Key headlines from the UK and around the world.
  • 12:55 – ITV News London and Weather: Regional coverage for the London area.
  • 13:00 – Celebrity Catchphrase: Stephen Mulhern hosts this charity edition featuring Alex Brooker, Vicky Pattison, and Max Whitlock.
  • 14:00 – Dickinson’s Real Deal: David Dickinson presides over auctions filmed in Hartlepool this episode.
  • 15:00 – Lingo: Adil Ray hosts word-game action with contestants Chris, Jake, Kiran, and Sarah.
  • 15:59 – ITV London Weather: Local forecast update.
  • 16:00 – Tipping Point: Ben Shephard guides contestants through the £10,000 jackpot machine.
  • 17:00 – The Chase: Bradley Walsh oversees the quiz as contestants Tony, Linda, Roger, and Rebecca face the Chasers.
The pattern

The afternoon schedule follows a predictable rhythm: regional news at 12:30, quiz and game shows from 13:00 to 17:00, and a nightly news block at 18:30. This structure mirrors most weekdays on ITV1 London, though specific shows rotate by season.

Evening highlights

  • 18:00 – ITV News London and Weather: Early evening regional bulletin.
  • 18:25 – Green Party Election Broadcast: Political programming required on major channels.
  • 18:30 – ITV Evening News and Weather: National and international coverage.
  • 19:30 – How to Clean Up for Cash: Josie Gibson helps Ashley declutter in north-east England, featuring a Victorian commode and Elvis bust.

For London viewers, the regional news bulletins at 12:55, 18:00, and 22:50 provide local angles that national ITV1 does not offer. The pattern shows London-specific opt-outs three times daily, ensuring regional relevance even within the national schedule.

ITV tonight 9pm

Prime time shows

  • 20:00 – Emmerdale: Charity goes into labour during Sarah’s baby shower in this episode.
  • 20:30 – Coronation Street: Ollie is angry with Ben, and Debbie receives a hospital call about Carl.
  • 21:00 – I’m a Celebrity South Africa: Ant and Dec present as campmates face the Snakes & Ladders trial.

The soap rotation at 20:00 and 20:30 provides the dramatic anchor before the prime-time entertainment slot at 21:00.

Live events

When major live events air on ITV1, they typically slot into the 21:00 prime-time position currently held by I’m a Celebrity South Africa. The official ITV TV guide on ITVX confirms the evening lineup for the London region. The catch: sports events and live specials occasionally push regular programming to different slots. Checking the ITV guide on the day remains the most reliable way to confirm the exact 9:00 PM show.

ITVX users get the most current schedule data plus seven-day catch-up for ITV1 shows—a significant advantage over printed guides that go stale after print time.

ITV tonight 9pm live

Current live broadcast

  • 21:00 slot: Currently filled by I’m a Celebrity South Africa with Ant and Dec, featuring the Snakes & Ladders trial.

How to watch live

ITV1 London broadcasts live on Freeview channel 3, satellite, cable, and streaming via ITVX. The platform provides real-time listings alongside catch-up access for viewers who miss the initial broadcast.

The implication: viewers who rely solely on printed guides or static websites risk missing last-minute schedule changes that ITVX resolves in real-time.

The upshot

ITVX users get the most current schedule data plus seven-day catch-up for ITV1 shows—a significant advantage over printed guides that go stale after print time.

ITV1 schedule tomorrow

Tomorrow’s lineup

  • 06:00 – Good Morning Britain: Morning news returns for the next day.
  • 10:00 – This Morning: Continued daytime programming.
  • Evening slots: Confirm via My Telly (third-party listings aggregator) or the official ITV guide.

Key changes

The My Telly listings suggest early morning variations, with Celebrity Lingo airing at 5:30 AM and Unwind with ITV at 4:15 AM on some days. These overnight slots change frequently and may not appear in all aggregators. What this means: overnight slots remain the most volatile part of the schedule, and tier-3 aggregator data should be cross-referenced with official sources before planning an early-morning watch.

ITV TV guide today UK Freeview

Freeview timings

  • Freeview channel: 3 (standard definition)
  • Freeview HD: 103
  • Schedule identical: Standard and HD versions share the same programming for main daytime and evening slots.

Channel position

The Freeview TV guide provides weekly schedules including ITV1, with channel 3 placement consistent across London and most of the South East. Regional variations focus on ITV News London bulletins rather than programming changes.

Viewers who rely on Freeview receive the same ITV1 schedule whether using the standard Freeview box or Freeview Play. The only functional difference is video quality on HD channel 103, not programme selection.

Why this matters

Freeview’s channel 3 placement positions ITV1 among the most accessible UK channels, making it a default choice for viewers scanning for morning news or evening entertainment without subscription costs.

Timeline signal

The schedule breaks into six distinct blocks, each with predictable content types:

Period Event
06:00 – 09:00 Good Morning Britain
10:00 – 14:00 This Morning
12:30 – 18:00 News, quizzes, game shows
18:30 – 19:30 Evening News and Cash show
20:00 – 21:00 Prime-time soaps
21:00 – 22:15 I’m a Celebrity South Africa
22:15 – 23:00 Late news and drama

The timeline confirms ITV1 London’s reliance on proven formats—news, quizzes, soaps—for scheduling predictability across the day.

Confirmed facts

  • ITV1 London on Freeview channel 3
  • Good Morning Britain at 6:00 AM, This Morning at 10:00 AM
  • The Chase at 5:00 PM hosted by Bradley Walsh
  • Emmerdale at 8:00 PM, Coronation Street at 8:30 PM
  • I’m a Celebrity South Africa at 9:00 PM
  • ITV News London at 12:55 PM, 6:00 PM, 10:50 PM
  • Green Party Election Broadcast at 6:25 PM
  • Schedule identical on SD and HD variants

What’s unclear

  • Exact episode durations for afternoon shows
  • Whether live events occasionally override 9:00 PM slot
  • Overnight schedule details beyond 12:00 AM
  • Viewer ratings for specific programmes

What the programme descriptions reveal

Josie Gibson and the team head to north-east England to help Ashley clear out and value her mum’s clutter.

— ITV Official Listings

Two of the campmates having to take on the dreaded Snakes & Ladders trial.

— TV Guide UK (TV Listings Editor)

Bottom line: ITV1 London on Freeview channel 3 delivers a reliable daily schedule anchored by morning news, afternoon quizzes, and evening soaps. London viewers who want the most current listings should check ITVX, which provides real-time updates and seven-day catch-up—crucial when live events override the published schedule without warning.

Related reading: England Women’s National Football Team Fixtures · Liverpool Parade Route and Times

Fans of ITV programming can expand their viewing with the ITV TV guide tonight, detailing schedules across ITV1, ITV2, and ITV3 this evening.

Frequently asked questions

What channel is ITV1 on Freeview?

ITV1 London airs on Freeview channel 3 in the London region. The HD version occupies Freeview channel 103.

How do I watch ITV1 live online?

Stream ITV1 live through ITVX, the official ITV streaming platform. The service requires a free account and provides real-time access alongside seven-day catch-up.

What is on after This Morning?

After This Morning ends around 2:00 PM, the schedule moves to ITV Lunchtime News at 12:30 PM and afternoon programming including Celebrity Catchphrase, Dickinson’s Real Deal, and Lingo before the 5:00 PM Chase slot.

Is there sport on ITV tonight?

Sport events occasionally replace regular programming in the evening slots. Check the ITV TV guide on the day for confirmation. Major live sports typically land in the 9:00 PM prime-time position.

Where to find ITV schedule for tomorrow?

The official ITV guide on ITVX, Freeview TV guide, and Radio Times all offer next-day listings. Aggregators like My Telly provide alternative views.

Does ITV1 have regional variations?

Yes. London viewers receive dedicated ITV News London bulletins at 12:55 PM, 6:00 PM, and 10:50 PM. The main programme schedule remains consistent across regions, though regional opt-outs can affect advertising and minor scheduling.

What time is news on ITV1 today?

ITV Lunchtime News airs at 12:30 PM, ITV Evening News at 6:30 PM, and ITV News at Ten at 10:15 PM. London-specific bulletins add regional coverage at 12:55 PM, 6:00 PM, and 10:50 PM.